Poster Analysis: Being Human

In order for us to create an effective poster that advertises our Soap and gives the right impression of what we are trying to convey it is important that we analyse other posters of advertisement. For example we will analyse a few posters from different genres ect so that we can find an affective way to put together our own design. The poster that we have to design is based on the trailer of our Soap and is a way of advertising our creation to our intended audience.  Although the programme is a drama rather than a Soap we felt that it would beneficial to analyse it due to the fact it is advertising a television programme in a way in which we can relate to.

This poster contains the main characters from the television drama. We can see this from the fact that there are only three people represented on the front. These three people have all got specific roles and places within the drama and therefore are shown in specific ways. Similary when creating our own poster we will feature the main characters and those that will have an overall impact on the audience. An advertisement poster needs to feature those characters who are featured regulary rather than those that are just in it once in a while. Our Soap poster will need to feature those characters who are perhaps used in that particular storyline, perhaps even having someone by themselves could be affective in another type of way.

The way in which these three characters stand gives the impression that one of them is the leader of the others. In the centre the man stands more forward than the other two and holds a more stern and assertive look on face than the other two characters. His facial expression suggests something sinister and hidden in a way which is unrevealing to the audience

The setting of this poster is dark, mysterious and gloomy. Therefore giving the audience the feeling that this programme will have lots to hide and will be deeper than what is seen on the surface, a hidden message behind the programme could perhaps be the secret.  The audience of this programme affects the way in which the poster has been designed and created. For example the audience in refernce to this particular programme is