Poster Analysis: Adulthood

 In order for our poster to look affective and realistic we analysed more than one poster. This poster is taken from the film Adulthood which is a sequel to the film Kidulthood. As its quite easy to tell from the names of the films Adulthood is then filmed after as the story continues on telling the audience about how their life goes on in the future after one of their best friends is killed.

The colours used in the poster clearly create a fairly distinct mood towards the film. The poster as whole uses dark shades of colours as its representation. This includes the colour of the background and the colour of the clothes that the characters are wearing. The dark reds and oranges used at the top give the impression of some sort of warning and danger. It tells the audience that this film has some dark and sinister goings on and their lives aren't set out to be average and straight forward.

The clothes that they are wearing gives some indication as to what sort of background that they come from and the sorts of lives they lead. The majority of the cast is wearing tracksuits and trainers and hoodies this tells me that perhaps they are not from high class backgrounds but instead they are from lower class backgrounds with less money. The setting that they are also stood in helps to give the audience an idea of their class aswell. Due to the fact they are stood on the roof of a building does give off the vibe that they are perhaps stood on the roof of some council house flats. We can see this also because of the skyline that follows behind with lots of highrise flats and other such buildings.

The characters on this poster are also stood in certain positions and they are like this for specific reasons. The reason being that they have been photographed as one whole group rather than just singular images of each character. The poster has been designed in this way because it represents the group of people as a 'gang' they are unity of people who are all close friends or relatives and they are living together in a close knit community where all the happenings of the film take place. If they had been shown in singular images it would have represented them in different ways and made them appear less intimidating.

The baseball bat that is lying infront of them on the floor in this photograph is a key item that tells alot to the audience. For example it gives the impression that everything in this film is not plain sailing and an average normal life. It shows and represents fighting and the fact that something to do with danger and confrontation is going to happen. There is also a key dominance of more male characters in this film poster and this helps to back up the image of the baseball bat and its relation to fighting and danger. This is mainly because of the way in which males are also seen in everyday life as being the ones who are stronger and alot more dominant and therefore are more likely to stand up for themselves and get involved in fights and misunderstandings.

The audience of this poster affects the way in which it is designed and created. This film is created for the teenage genre and therefore it is done in a way that will attract and entice its desired audience. Certain things on this poster making it particulary appealing to the teenage audience. For example the clothes are young and youthful and therefore the audience can relate to these people alot more than if they were dressed in a more sophisticated and older style.

After analysing this poster its important that when creating the poster for our soap we focus on and include many different things. For example we need to think about the main featured photo that will appear on the front, also the clothes in which the people or person is wearing and the way in which they are standing or sitting. These things all affect the way in which the people and the programme is percieved by its desired audience. Another key feature that will need to be considered on our own poster is the choice of colours that are used, this is because colours set the mood and the scene of what is going on.